Founded in 1966 by climbers and engineers Peter Lockey and Gordon Davison, Berghaus has established itself as a pioneering force in the outdoor clothing and equipment industry. The brand’s commitment to innovation and performance has made it a trusted name among adventurers and outdoor enthusiasts worldwide.
 

In 2019, during my tenure at the branding agency Superunion (now known as Design Bridge and Partners), we were approached by Berghaus to undertake the exciting challenge of redefining their brand identity. The brief was to create
a new logo and brand world that would draw inspiration from the company’s rich heritage while propelling it into a more contemporary and dynamic space, reflecting the evolving needs of the modern outdoor enthusiast.
 

To achieve this, we delved deep into the brand's history and ethos, finding inspiration in the very essence of
climbing—the steep, jagged angles that represent challenge, perseverance, and achievement. We sought to translate this into the visual language of the logo, adjusting both the logotype and font to communicate a sense of movement, energy, and elevation, mirroring the physical and emotional journey of a climb.
 

The result was a dynamic and refreshed visual identity, one that honored the brand’s origins but also felt fresh, agile,
and forward-looking. It was a perfect blend of tradition and modernity, with a clear visual trajectory toward the future of outdoor exploration.
 

Regrettably, as is often the case with creative projects, this one did not come to fruition. Nevertheless, I look back on this work with pride, as it stands as a testament to the creative thinking, meticulous execution, and collaborative effort that I contributed to during my time at Superunion. While the project may not have reached its full potential in the market, it remains an important example of the strategic and design-driven work I am proud to have been part of.