LeShop | Brinley Clark Design

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Brinley Clark

With consumer buying behaviours changing constantly, LeSHOP is an agency that believes it's no longer enough for brands to simply exist in commerce; they must be designed for it.

At the heart of LeSHOP’s identity is the use of AI-generated icons. Dot-matrix style illustrations inspired by till receipt language synonymous with traditional in-store shopping experiences. Paired with a vibrant color palette and witty tone of voice, it’s a nostalgic nod to shopping that time forgot, generated by the technology of now.

Using tailored prompts – icon creation is adaptable and instantly applicable to any given need, providing LeSHOP with autonomy, flexibility, and unlimited creative potential. LeSHOP’s visual identity, powered by AI, provides a unique way of working. It’s fun, fresh and something truly distinct for the sector. An approach to design — creative yet efficient — that reflects LeSHOP's proposition as an agency.

By pairing traditional design cues with future technologies, LeSHOP’s visual identity is challenging many of the category conventions, becoming a beacon in the industry for creative commerce excellence.

Creative Director - David Thompson

Design Director - Brinley Clark

Designer - Calumn Reader, Connor Maxwell

Motion - Dan Kennington

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LeShop

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