Already the star of the snacking aisle, REESE'S™ was ready to steal the salty snack show with its next big hit - REESE'S™ popcorn. Whether you're watching on the big screen or at home on the couch, no movie experience is complete without popcorn. So with this classic pairing in mind, we transported REESE'S™ famous brand assets to the silver screen, using the epic visual language of movie blockbusters.

An iconic popcorn box steals the spotlight of our eye-catching new packs - shot from a dramatic angle, overflowing with REESE'S™ popcorn and adorned with a larger than life REESE'S™ logo crop. Back of pack received the cinematic treatment too, with REESE'S™ irreverent tone of voice inspiring bold copy that reads with classic Hollywood hype.

Creative Director - Janice Bonner

Design Director - Brinley Clark & David Blakemore

Designer - Rosie Hillier
Motion Design - Dan Kennington
Photography - Katie Clark
VO - Will Arnett

Reese's Popcorn